The Challenge
A Michigan roofing company faced significant hurdles in generating and managing leads. They struggled with getting enough inquiries, booking appointments, and following up to confirm leads, which resulted in lost opportunities and untapped potential during peak seasons.
The Solution
Digital Firebrand developed and executed a customized marketing strategy to address these challenges and set the company up for long-term success. Key components included:
- State-of-the-Art Website: Designed a modern, user-friendly website to attract visitors and streamline lead capture.
- Paid Ads and SEO Services: Launched targeted ad campaigns and a robust SEO plan to increase visibility and drive quality traffic.
- Missed Call Text Back System: Implemented a system that automatically engaged leads via text when calls were missed, ensuring no potential client was left behind.
The Results
By rolling out the marketing strategy four months before the busy roofing season, the company was fully prepared to handle the increased demand. The results were game-changing:
- Biggest Revenue Season in 4 Years: A record-breaking season with consistent lead generation and job bookings.
- Operational Growth: Enabled the company to hire more labor, an additional office admin, and a project manager to manage the workload.
What the Client Said
“Words cannot express what this marketing strategy has meant to us—we’ve hired more labor, another office admin, and a project manager. Let’s keep going!”
